The North End

The North End offers exceptional living with the ultimate downtown lifestyle. Perfectly located at the intersection of Water and Pleasant Streets along the Milwaukee River, it puts you at the center of everything vibrant and exciting on the city’s east side.

Welcome to a community that is more than just apartments – it's a neighborhood. Whether you choose One, Portrait, Silhouette, Aperture, Vignette, or Chroma, The North End captures the essence of Milwaukee's unique charm through innovative design, abundant amenities, and stunning apartment homes along the Riverwalk.

Too many amenities? Not a thing at The North End. Every corner of our community is designed to elevate your lifestyle, with spaces that make it easy to work, play, and unwind. From rooftop patios and a sparkling pool to the bowling alley, fitness centers, and Riverwalk access, The North End delivers the perfect balance of energy and relaxation. With downtown Milwaukee just steps away, you’ll always be at the center of the action – whether you're hitting the town or enjoying everything right at home.